The Marketing Challenge
AgeMate’s product page presents several purchase choices, including single jars, bundles, and subscription options. The marketing needed to communicate the offer clearly while giving potential customers a reason to explore the product.
The objective was to identify effective advertising approaches and use performance data to guide further decisions.
Our Marketing Approach
Use the following scope only where it matches the work you completed.
Reviewing Existing Campaigns
We reviewed campaign performance to understand where the advertising budget was going and which areas deserved closer attention. Purchase results, cost per purchase, and ROAS helped guide the review.
Developing Clear Advertising Messages
We organized advertising concepts around the product, its intended audience, and the available purchase options. The aim was to create a consistent message between the advertisement and the product page.
Testing Creative Approaches
We tested different creative concepts and messaging to understand how potential customers responded. This helped identify which approaches deserved further development and which needed adjustment.
Reviewing the Product Page Journey
We considered what customers encountered after clicking an advertisement. Product information, pricing, bundle selection, and subscription choices all formed part of that journey.
Managing and Refining Campaigns
We used campaign results to guide adjustments and further testing. Budget decisions considered purchase performance alongside the brand’s commercial goals.
Results Shown in Ads Manager
The supplied screenshot is filtered to July 3, 2026 and displays these results:
| Visible row | Purchase ROAS | Cost per purchase | Link CPC |
|---|---|---|---|
| 1 | 13.84x | $6.91 | $1.15 |
| 2 | 10.56x | $9.26 | $1.23 |
| 3 | 6.22x | $15.17 | $1.05 |
| 4 | 5.40x | $23.67 | $1.03 |
| 5 | 5.19x | $17.95 | $1.99 |
The highest visible row recorded 13.84x purchase ROAS. These figures reflect the selected screenshot view; they do not establish the overall account return, long-term performance, or net profit.
Project Takeaway
Effective advertising management requires ongoing review. Creative, messaging, purchase options, and campaign performance all inform the next decision.
For this portfolio entry, the clearest supported result is the 13.84x purchase ROAS shown in the highest visible row, alongside the other results displayed above.
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